Testimonials

   

 How many customers do you have who would be totally comfortable in providing you a testimonial that answers the question " Why do I do business with _______________@Trinity Logistics Inc.  (Hint:  Put your name in the blank).
Now " How many customers do you have that YOU would be totally comfortable with asking to provide a testimonial.  (Hint: you would have no concerns that it would make them feel uncomfortable or pressured).
     I submit to you that if the answer to either of these questions is ZERO or close to zero, you have some relationship building work to do.  I know there are instances of exception here nor I am not advocating that you go out and poll your customers but there is a relationship between the comfort level in being able to ask those two questions and the depth of your relationship with your customers.
     The best case scenario is never to have to ask for a testimonial but I believe that to be unrealistic in this day and age.  Not many are going to serve up a report on your unsolicited.  Do I think it improper to ask for one?  Not if you have the kind of relationship that would allow you to do it with no fear or any discomfort on either side of the table.
     This is article is meant for you to access your depth of relationship with your customers and if it is not deep then start digging.  I don't think any of us would be reluctant to ask a friend to do this for us. Right?