Thursday, August 16, 2012

Sweating The Small Stuff



    How many of you have ever been bitten by a mosquito?  If you have not, you perhaps just arrived on this planet in the last nanosecond.  They are very small and quiet and sneak up on us and in their aftermath leave a welt that often itches for days.
    I think of the mosquito often when I hear people say " don't sweat the small stuff".  If you have never read "The Noticer" by Andy Andrews there is a great and meaningful story contained therein related to Andy by a character names Jones about being bitten by an elephant or a mosquito. Read it if you can!!
    Anyway, I have been at this sales game for 40 years now and I always sweat the small stuff because attention to the details that the 90% overlook will get you into the 10% that are remembered.  Relationships are not built by elephant like steps but rather by a series of little details that go into the tapestry that eventually becomes a friendship and the speed by which that happens is directly proportionate to the details you take the time to remember.  he list is long and distinquished and includes the obvious birthdays, anniversaries, deaths, illnesses, etc.  But there are many many more little things that come up in conversation that if you are listening with an attentive, caring ear you will pickup and note and bring up some time in the future as a way of showing that you truly care and have listened and not just told your story and moved on.
    How impressive is it for someone who you have not seen for years to come up or call you and ask you if you still like a certain food, or movie or book.  It gets my attention and I know it does yours.
    Finding out the threads that make up the material out of which one's life is stitched together is fun, stimulating and finally makes you a better person for the exercise. The side benefit in business is that it will make you more successful than the automaton sales techs who are totally self-indulged and preoccupied with changing money from their customers hand to theirs.


Attentively yours,
Dan

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