I have been a Red Sox fan for 60 years and the season we are having this
year would not have bothered me that much prior to 2004 as we had come to
expect poor performance. Our first World Series in 86 years changed all that.
Now it is a crisis to be where we are in the standings half way through the
season.
If you are in sales you are either in a slump, coming out of one or
getting ready to go into one. That is the nature of the beast we
serve.
How does one get out of a slump? I have heard all kinds of cures but the
best advice I can give is to get back to the fundamentals that you learned in
"sales school". 1/ Develop a great introduction/opening, 2/Plan
and Prepare aka Research, 3/ Ask informed questions 4/ Listen Intently (taking
notes) 4/ Offer solutions of value, 5/ Reach a consensus (formerly known as a
close), 6/ Follow-Up Follow-Up Follow-Up Follow-Up.
In order to exercise fundamentals you don't go up against the best
pitcher in baseball but rather find someone to throw you some soft stuff to
regain your form and confidence. Soft stuff in our business is shippers
and consignees of your existing customers. You have either hauled in or
out of their facilities and you usually have a name to ask for since you likely
had to make a contact there. Calling on these folks is a good way to get
back in the game and out of the slump.
I heard another good suggestion today. Go to your desk on the
weekend and clean out everything you have not touched for a year or more,
rearrange your surroundings so it looks new and fresh, and on Monday come back
dressed up a tad and hit the field running. Just don't step on the chalk
lines as it is bad luck!!!
Good
Hitting,
Dan
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