I used to have a sign over the entrance to my warehouse when I was in
the import basket business in Arizona. It simply read ATTITUDE IS
EVERYTHING.
I have never known anyone with realistically achievable goals who was
able to successfully accomplish what they set out to accomplish that did not
have a "can-do" attitude. The thing about people with great
attitudes is that they are able to actually see themselves accomplishing what
they are in the process of attempting. The technically oriented would call that
visualization.
I never took a skiing lesson in my life but thanks to the famous ski
film maker Warren Miller, I was able to visualize myself skiing down a mountain
by carefully watching the moves that the skiers made on film and imagining
myself doing the same thing to the point where I was actually able to sense
what to do on the slopes in my own living room. So one day I went to the
top of a mountain and skied down as if I had been doing it all my life. I
had no fear because I had seen myself doing what was necessary to ski.
Sales requires visualization. You plan your sales calls carefully and a
big part of that planning should be a visualization of what will occur during
that call and afterwards. Visualizing success is setting yourself up to
succeed. Believing in yourself, believing in the company you represent,
and believing that you are providing value to your prospect or customer is
tantamount to being successful.
So shut your eyes for a moment and see yourself for not what you are but
what you want to be. Focus on that image and strive to become what you
can be with the right attitude about your chances for succeeding. That is
the start. Becoming that success will take hard work and constant
learning but none of that will happen without the right attitude. Because
you see: ATTITUDE IS EVERYTHING!
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