Excitement

Excitement it is an essential if not the most essential part of sales.  It is what separates the "sales technician" from the "sales professional..  You cannot get someone excited about the steak if you don't provide the sizzle.  During my sales career I was probably the very worse technician.  The reason. I did not waste time learning the in depth technical aspects of the products or services I was selling (and I was selling medical products).  There were experts and catalogs for that.  Instead I learned what it was about my service and product that would get people excited.  For example, making their lives easier or making them more efficient or making them look good to their superiors.  That is selling sizzle not steak.  We have some stuff here now that creates sizzle and you should be the one selling it with excitement.  If you cannot get excited about the potential of making a sale, you are likely in the wrong profession.  To those of us who have made this profession our success, making a sale or the possibility of same is like a runners high.  It is exhilarating.  It is fun. It is welcome. It is very exciting. Will you fail occasionally.  You bet (actually more than you succeed)!  Baseball Players in the Hall of Fame fail about 66% of the time)  But you can make failure an exciting lesson to make you better if you are excited about what you are selling in the first place .
"It is impossible to live without failing at something, unless
you live so cautiously that you might as well not have lived
at all."