What Do I Know About My Customers

Have you ever heard of PINTEREST?

If not, standby. If you have and think it is a chick thing, listen up! There is a method to this madness.

People LOVE to know things about their friends, celebrities, politicians, and, yes, even the villains of this world.

You all know by now how I feel about building relationships with your friends aka customers. Using this model of Pinterest as an outline or guide might be a good way to start. Look at the categories and begin to try and learn these things about your customers over time. This is not meant to be an interrogation or question and answer period with them but rather an easy exchange of information that unfolds naturally BUT that you record somewhere (think CRM) in writing so you can easily recall the information each time you speak to them.

http://pinterest.com/dnjdobson/

If you are uncomfortable getting this information from your friend aka customer, then that tells you something as well. You need to refocus on building that relationship. If it is built on a solid foundation the information that you exchange with each other will flow naturally and comfortably between you.

You make friends. Most everyone knows how to do that. Everyone does it in a different way depending on their personality. But JUST DO IT!

What I Know About My Customers Checklist

Birthday
Family
Sports
Hobbies
Hometown
Music
Movies
Food
Pets
TV
Clubs
Travel
Books
Boats/Cars
Misc.