Tuesday, May 29, 2012
Givers
Give to give not to get and
you will be a much happier and more successful sales person. This is
also known as giving with no expectations. I take it a step further in
my life. Someone wants to borrow money and I can afford to help them I
never LEND as that comes with expectations of being repaid and can come
with the disappointment of not getting it paid back. Give it as
a gift and let
Tuesday, May 22, 2012
Memorial Day
Monday is Memorial Day. It
is the day we honor all those who have made the ultimate sacrifice for our
liberties. From 1775 to the present and unfortunately still counting 1,
343, 812 Americans have died to protect our freedom. In our own Civil
War, 1861-1865 , 599 Americans died PER DAY which makes it the costliest war we
have ever fought and we fought each other!
Lincoln said it best in
his Gettysburg Address.
But, in a larger sense, we cannot
dedicate—we cannot consecrate—we cannot hallow—this ground. The brave men,
living and dead, who struggled here, have consecrated it, far above our poor
power to add or detract. The world will little note, nor long remember what we
say here, but it can never forget what they did here. It is for us the living,
rather, to be dedicated here to the unfinished work which they who fought here
have thus far so nobly advanced. It is rather for us to be here dedicated to
the great task remaining before us—that from these honored dead we take increased
devotion to that cause for which they gave the last full measure of
devotion—that we here highly resolve that these dead shall not have died in
vain—that this nation, under God, shall have a new birth of freedom— and that
government of the people, by the people, for the people, shall not perish from
the earth.
Wednesday, May 16, 2012
Excitement
Excitement it is an essential if not the most essential part of
sales. It is what separates the "sales technician" from the "sales
professional.. You cannot get someone excited about the steak if you don't provide the sizzle.
During my sales career I was probably the very worse technician. The
reason. I did not waste time learning the in depth technical aspects of
the products or services I was selling (and I was selling medical
products). There were experts and catalogs for that. Instead I
learned what it was about my service and product that would get people
excited. For example, making their lives easier or making them more
efficient or making them look good to their superiors. That is selling
sizzle not steak. We have some stuff here now that creates sizzle and
you should be the one selling it with excitement. If you cannot get
excited about the potential of making a sale, you are likely in the
wrong profession. To those of us who have made this profession our
success, making a sale or the possibility of same is like a runners
high. It is exhilarating. It is fun. It is welcome. It is very
exciting. Will you fail occasionally. You bet (actually more than you succeed)! Baseball Players in the Hall of Fame fail about 66% of the time) But you can make failure an exciting lesson to make you better if you are excited about what you are selling in the first place .
"It is impossible to live without failing at something, unless
you live so cautiously that you might as well not have lived
at all."
"It is impossible to live without failing at something, unless
you live so cautiously that you might as well not have lived
at all."
Tuesday, May 8, 2012
Protecting Your Integrity
You have just established a relationship with a person who is the contact at your newest customer. Your customer makes the following statement to you before the first transaction takes place. I expect for you to give me the best price you can possibly give me when ever I ask you to quote something. In your effort to make a great impression you answer that you will ALWAYS do that and they can rest easy in the knowledge you will be a person of your word. So things go along well for several months and then one day your customer comes back to you after you have quoted them a price and says something to the effect of: can you do any better? You give into temptation and ask how much better do I need to do. They say 1000$ and the business is yours. You say OK and you get the biz.
So the fact that you promised (remember they promised nothing but rather told you what was expected) to ALWAYS give them the best price out of the chute, pretty much goes out the window of greed vs. integrity. If you gave them the best price where did that extra 1000$ come from?
Stand firm on your promises and if challenged that would be the time to play your value to them card not the concession card. When they say cut it 1000$ and the business is yours, you can say back to them, I cannot do that as I promised you to give you our very best price when we started and I did that so there is nothing left to give up.
You have no control over your competition or any of the other hundreds of variables that control pricing. You do have control over your integrity. Do what you say you are going to do when you say you are going to do it and you will be better served in your career and your life as well.
So the fact that you promised (remember they promised nothing but rather told you what was expected) to ALWAYS give them the best price out of the chute, pretty much goes out the window of greed vs. integrity. If you gave them the best price where did that extra 1000$ come from?
Stand firm on your promises and if challenged that would be the time to play your value to them card not the concession card. When they say cut it 1000$ and the business is yours, you can say back to them, I cannot do that as I promised you to give you our very best price when we started and I did that so there is nothing left to give up.
You have no control over your competition or any of the other hundreds of variables that control pricing. You do have control over your integrity. Do what you say you are going to do when you say you are going to do it and you will be better served in your career and your life as well.
Tuesday, May 1, 2012
Are Your Customers Annoying You
A little "switchero" from last week. I used to work with a guy in sales who could not wait to get off the phone with his customers no matter whether he called them or they called him. The impatience in his voice was palpable. I knew he would never make it in sales and eventually he did not. How are you coming off to your customers? Are you presenting a relaxed environment when you are talking to them thus allowing them the time to turn their thoughts into words? I had a customer tell me one time concerning a sales person who I know very well that" no matter what I throw at him including the kitchen sink, he always maintains an even strain and never bites back evn when I deserve to be bitten." I knew that person was going to be a success in sales and he is..... in spades. If you create a mutually hospitable environment in which to conduct business, you and your customer will not only reap the benefits but you will enjoy the harvesting process. Make a friend and be a friend. Do unto others as you would want them to do unto to you! Crazy stuff, huh? LOL
Tuesday, April 24, 2012
Are You Annoying Your Customers
annoy
(uh-'noi) verb: to disturb or irritate especially by repeated acts
The sales facts...
They don't like it when we're pushy.
They don't like it when we call too much.
They don't like it when we're "just checking in."
They don't like it when we're unprepared.
They don't like it when we're disrespectful of their time.
They don't like it when we keep calling if they say they're not interested.
They don't like it when we don't respond fast enough.
They don't like it when we appear not to understand them,
their industry, their situations, and their challenges.
They don't like it when we don't work in their interest.
They don't like it when we don't listen.
They don't like it when we don't know about our own products/ services.
They don't like it when we're rude, arrogant, or inattentive.
They don't like it when we're vague or unclear.
They don't like it when they're made to feel like they're interrupting us.
They don't like it when we seem like we're "just trying to sell them something".
And, they can't stand it when we won't take no for an answer.
What do they like?
A return on their investment... to get more, to save more,
to look good, to feel good, to be loved.
That's it.
Anything else and we're wasting their time. And ours.
Don't be sales dumb.
Be sales bright.
They don't like it when we're pushy.
They don't like it when we call too much.
They don't like it when we're "just checking in."
They don't like it when we're unprepared.
They don't like it when we're disrespectful of their time.
They don't like it when we keep calling if they say they're not interested.
They don't like it when we don't respond fast enough.
They don't like it when we appear not to understand them,
their industry, their situations, and their challenges.
They don't like it when we don't work in their interest.
They don't like it when we don't listen.
They don't like it when we don't know about our own products/ services.
They don't like it when we're rude, arrogant, or inattentive.
They don't like it when we're vague or unclear.
They don't like it when they're made to feel like they're interrupting us.
They don't like it when we seem like we're "just trying to sell them something".
And, they can't stand it when we won't take no for an answer.
What do they like?
A return on their investment... to get more, to save more,
to look good, to feel good, to be loved.
That's it.
Anything else and we're wasting their time. And ours.
Don't be sales dumb.
Be sales bright.
Not sure where this came from but to whoever shared it with me, thanks and hats off for the work.
Tuesday, April 17, 2012
Ten Things That help Make You More Valuable to a Friend aka a Customer
1/ Cherish Your Family Above All Earthly Things, 2/ Have faith that there is something bigger than you in the Universe aka God, 3/March to the Tune of Different Drummer aka Stepping Outside the Boxes, 4/ Visualize Outcomes. It will help you make better decisions 5/ You have gifts. Use them to enhance the lives of others, 6/Think a bit longer before you speak, 7/Exercise common sense and moderation in all things, 8/ Don't be afraid to dream and turn those dreams into reality, 9/Help the helpless, and 10/ Have a forgiving spirit
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