Do you like to annoy people? Does your boss?

By now most of you know how I feel about the Return on Investment (ROI) of cold calling.  It is not good. Not good at all!
     Jeffrey Gitomer sums up how I feel very succinctly as he is often prone to do. 

Have your boss sit down next to you and make cold calls himself. Let him annoy the same people you're annoying. Let him see what a total waste of time cold calling is – how it affects your mood, how it affects your belief system, how it affects your personal pride, and how it affects your attitude. Then start to call customers you're already doing business with, customers who love you. Ask them if you can come over and help them out for an hour. Ask them if you can come over and talk about how your service affects their business. Ask them if you can come over and help build the relationship. Tell them you need to make a 'good will' visit. Those are the people who will invite you right in and talk to you for a half an hour and maybe help you earn a referral. That's where the money is in sales, not in cold calling. Cold calling will annoy your boss. Imagine what it does to your potential customers. Referrals – that's where the money is. "

Here is an actual and factual example from one of our agents from an email he sent me last month.  How does this stack up against your ROI on Cold Calling?

"Last month was referred to a customer from one of my other customers.The referral has netted us so far a profit of close to $20,000".

Trying not to annoy you with facts,

dan