Thursday, April 18, 2013

Two Thoughts



     Did you know that you cannot think two thoughts at the same time?  If you are thinking negatively you have to stop that thought to replace it with a positive thought.  The great thing is that you have control over that process.
     Another fact to think about AFTER you get done with the above. LOL  I cannot make you become a great sales person but I can tell you things that you should be doing if that is what you want to become.
     One thing is that you need to have the kind of attitude about yourself that enables you to put yourself out there and take some risks.  Here is an opening statement I recommended to someone yesterday regarding a prospect he found on social media that was expanding their business:

"Like so many people who I am sure have been contacting you lately about the news of your expansion, I too congratulate you on that particularly in light of a sluggish economy.  Our company is well positioned to be able to help you with your supply chain challenges.  My name is -------------------- and I would like to be able to tell you why we are truly and uniquely set apart from our competition."
     The big question I want you to answer is how would you respond to the future customer should he or she ask you to tell them what sets Trinity apart from the competition.
     Do you have the self confidence to say the word ME?  The truth is that is all that separates Trinity from many of our competitors who do all we do and often do it cheaper.  What they do not have is you and that my friend is the unique difference between us and the others.
     Now just saying ME is not going to cut it because after the future customer picks him or herself up off the floor, you have to back up what you said with some facts otherwise it is simply bragging.  It ceases to be bragging when you can prove what you say is true and that is where it is essential that you have third party testimonials as to the value you have brought to other customers.  Do you have these available?  If the answer is NO then you need to start collecting them and no better time to do that is when your customer calls you or emails you and says : "WOW".  Simply ask them if you can use that email as a testimonial for others who might benefit from your service or if it is verbal ask them to send you a note.


Make your one thought always positive,

dan

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