Twenty

I read a great article today about 20 minutes.  You know I have always believed from personal experience that ones ability to concentrate and retain information is limited to about 20 minutes per session.  Take a break and then come back for another 20 has what has always worked best for me.  Today, I heard that same 20 minutes discussed relative to doing things necessary for your sales success.  Sales people hate prospecting for new business but we all know it is necessary for success.  You have to have that funnel full at all times and they way you do that is to find potentially new customers and you cannot do that without some form of prospecting.  It was suggested that you do this unpleasant task for only 20 minutes per day.  Just 20, no more no less.  So you know when the 20 is up you are done for the day.  Human nature dictates that if you have a success in one of those 20 minute sessions you might find it easy to say do it for 25 minutes and then maybe 30............
Why don't you give this a try on anything you know in your heart is good for you but you do not like doing.  Exercising would be one for me and I intend to try it. Prospecting might be one for all of us to try for 20 minutes.
Why don't you start that right now.  No New Year's resolutions.  Start doing it NOW!!
Start it with the shippers and consignees of your existing customers.  That is the best way.  You can also start it on LinkedIn by search for companies and people within them who are engaged in shipping the kind of commodity in which you have expertise.
20 minutes!!  That is all you should be asking yourself to do.
Try it!